Jolly Good Show
12 Oct 2009

The Baby Products Association (BPA) is delighted to announce the winners of its Concept & Innovation Awards for 2009.

Presented by Tim Loughton MP, Shadow Minister for Children, during a ceremony at BPA Baby & Child yesterday (Monday 12th October), the overall winner of the Concept & Innovation 2009 Award is Claire Mitchell with her product Chillipeeps.

The judges were impressed with this simple, yet extremely effective product, which has the potential to be a ‘must have' item for mothers who choose to bottle feed their babies.
Chillipeeps is a teat in a pod that is pre-steralised ready for 1st use and can be directly attached to a ready-made baby formula milk carton. Easy to attach, use, seal in-situ and then remove, clean. it can then be steralised and returned so that its ready for the next use.

This year, the Concept and Innovation Awards were split into two recognising two distinct phases in a products development. BPA Concept, acknowledges products still in their early visionary phase, while BPA Innovation acknowledges products developed to a potential production stage.

The Winner of Concept 2009 is Robert Wakerell with his Omnibus product. This is a new child car vehicle restraint concept with an emphasis on providing postural support to the child in transit. It is suitable for use with any 3-point seat belt and the integrated base model is ISOFIX compatible.

The winner of the Innovation Award is Gavin Reay with his original idea - a Milk Scoop & Counter. This self-levelling scoop can count for you, reducing some of the stresses of preparing formula milk. Powder levelling is integral to the scoop and as a back up, the counter reminds how many scoops have been taken.

Peter White, BPA chief executive comments: "The standard of entries this year were extremely high and I continue to be awestruck by the inventiveness of some of these products. We are proud and privileged to bring these to the attention of the industry."